Our
Story
DigiHorse Media is the company behind Horse Lovers — one of the most followed equestrian content networks online. We publish horse content that millions of people actually watch, share, and engage with, across a network of social brands covering everything from viral fails to farriery, travel, and equestrian news.
We partner with equestrian brands, businesses, and publishers to deliver promotional content that reaches the right audience with the right voice. Based in Greece, Europe . Built for a global horse community — with a heavy focus on the US market.
What We Do
YOUR ADVANTAGE IN EQUESTRIAN DIGITAL MEDIA
We create, publish, and distribute horse content across a network of owned brands and digital properties — from viral entertainment to equestrian news, horse care, and travel.
A decade inside equestrian culture
A network that gives you instant reach
Content & strategy that actually performs.
Ou Team Members
Sadik Brihmani
Antonio Formisano
Poppy Smith
Theresa Schulte
Malik Soren
What Working With Us Looks Like
Briefing
We have been building equestrian audiences since 2014. We understand riders, events, studs, and horse people on a level no general agency ever will — and that knowledge is exactly what helps your brand grow faster, with less wasted effort.
Action
You plug directly into one of the world's most engaged horse communities. Your content reaches the right riders, owners, and fans — not random audiences. The trust is already built. The attention is already there. We just point it at your brand.
Results
From event coverage to daily reels, everything we create is built for real engagement — not vanity numbers. Results are measured in leads, conversions, sales, and brand recognition inside a community that is genuinely hard to reach any other way.
Our evolution
How the network grew.
2014
Horse Lovers
Founded the flagship community
Horse culture, stories & relatable content
2015
Horses Videos
Expanded into viral equestrian entertainment
Riding clips, entertainment & shareable video
2016
Horse Lovers Fails
Launched a humor-driven sub-brand
Funny horse moments & fail content
2021
HL Horseshoeing
Entered the farriery niche
Horseshoeing, hoof care & farrier content
2021
Horse Lovers Travel
Expanded into travel-focused media
Equestrian destinations & horse travel
2025
HL Arena.com
Rebranded from Horses Videos to HL Arena
Arena sport, competition & equestrian media